Starting is always the hardest part. The advice is usually to start at the beginning, but in this case, I’m going to suggest you start at the end.
The aim of this blog is to offer one idea a day to make a positive impact on your business, indeed on any business. However, while we will endeavour to ensure that every idea posted is relevant and valuable, you will in some cases need some parameters with which to implement the idea appropriately. The most obvious parameters are amounts: how much money, how many customers, how many employees, how few complaints, how short are the queues? But these will not be the only parameters you will need to consider.
As a result, the action for day one is to spend some time thinking about what you want your business to look, sound or feel like by the end of the year, so that when you are implementing as few or as many of the ideas presented on this site into your business you can judge how much effort (time and money) to put in and when to reign back or stop.
So think about your personal and business goals and set some targets for the end of the year. What revenue (turnover) do you want to have? How much profit do you want to make? How many lives do you want to affect (in a positive way, I hope)? From there you can get more specific in terms of customer numbers, outlets, diversification, e-commerce, new strategies. However, at the very least set some basic business targets so that you can start working towards them.
So here is the homework for today:
- Write down your personal goals for the year.
- Write down your business goals. If you are a business owner, are 1. and 2 compatible. What aspects of your business goals need to be modified to meet your personal goals? Modify them as appropriate.
- Get down into the detail of what needs to happen in order to achieve these goals.
- If you feel able right now, start to outline your plan (sequence of steps) to get there. An outline is sufficient – you’ll fill in the rest as you go.
- Start doing something now. The rest will follow and you’ll get another idea every day to help along the way…
You now have a business development plan.